Wadi Degla Promenade

Results. Driven by Intelligence & Creativity

Wadi Degla PromenadeadminJune 1, 2021November 1, 2021

Wadi Degla Developments

Generating Qualified Leads and Driving Performance

Promenade Maadi promises its residents a convenient living experience. The project consisted of a range of facilities and services which made it the perfect choice for all those Maadi residents who were looking for better homes yet were keen to remain in Maadi and didn’t want to move elsewhere. This project consisted of three phases, Breeze, Horizon and the third phase, which we communicated in our campaign.

Client

Wadi Degla Developments

Industry

Real Estate

Services

Digital Media Planning & Buying

The Challenge

With a track record of successful projects, Wadi Degla Developments has always been known to under-promise and over-deliver.Promenade Maadi promised its residents the services and facilities of the compounds in the suburbs yet in the heart of Maadi in Cairo.

Our goal was clear. Raise awareness about the the project’s third phase and generate highly qualified leads at a much lower cost per acquisition.

Insight & Strategy

Using real images from Maadi, we reminded our audience about the beauty of the neighborhood with a carefully targeted campaign.

Utilizing a custom audience of people interested in real estate, we created a lookalike audience on Facebook whom we engaged with the campaign to create a conversation and generate interest and curiosity about the project.

Results

57%

Lower cost per acquisition with lead ads and conversion objectives compared to the previous objective.

2.3X

Higher conversion rate than the previous campaign.