Softec
Softec is a globally recognized technology company specialized in artificial intelligence solutions for the logistics sector. With the tech company expanding its global footprint, we are tasked to develop a new brand system and visual identity for Softec.
Inspired by the visual resemblance of logistics networks with neuron networks that signify intelligence, we created this new network-based brand system.
Softec
Grid System
Softec
Logo Symbol
Softec’s intelligent route optimizer “Norma” utilizes machine learning and evolutionary computing to optimize logistics distribution. Because Norma is ‘alive’ we created a dynamic and changing visual identity.
Altair is an advanced fleet management suite of products that provides businesses with full visibility and control over their logistics operations
Altair
Three Altairs
Softec
New Product Portfolio
