Softec

Softec is a globally recognized technology company specialized in artificial intelligence solutions for the logistics sector. With the tech company expanding its global footprint, we are tasked to develop a new brand system and visual identity for Softec.

Inspired by the visual resemblance of logistics networks with neuron networks that signify intelligence, we created this new network-based brand system.

Softec

Grid System

Softec

Logo Symbol

Softec’s intelligent route optimizer “Norma” utilizes machine learning and evolutionary computing to optimize logistics distribution. Because Norma is ‘alive’ we created a dynamic and changing visual identity.

Altair is an advanced fleet management suite of products that provides businesses with full visibility and control over their logistics operations

Results. Driven by Intelligence & Creativity

Contact Us

Results. Driven by Intelligence & Creativity

Contact Us

Softec

Softec is a globally recognized technology company specialized in artificial intelligence solutions for the logistics sector. With the tech company expanding its global footprint, we are tasked to develop a new brand system and visual identity for Softec.

Inspired by the visual resemblance of logistics networks with neuron networks that signify intelligence, we created this new network-based brand system.

Softec

Grid System

Softec

Logo Symbol

Altair

Three Altairs

Softec

New Product Portfolio