The Idea
To create a buzz around the concert we teased Wegz’s new track “كيفي كدة”, which would be performed by Wegz for the very first time during the concert. To tease the track we created a 20-second film featuring the first 15 seconds of the song and behind the scenes studio footage. We utilized TikTok features by having Wegz challenge fans to a transitional video competition using his trending song “عفاريت الاسفلت”. This was Wegz’s first video on the platform and transitional videos, although successful abroad, were not yet trending in Egypt. The winners got to attend his concert on the ground.
