Mantrac
Growing Mantrac's Presence in West and East Africa
As one of the world’s largest authorized caterpillar dealer. Mantrac provides industry-leading machine and power solutions for highly efficient, productive and profitable operation.
Client
Mantrac
Industry
Construction
Services
Performance Digital Media Planning & Buying
The Challenge
As one of the world’s largest authorized Caterpillar dealers, Mantrac provides industry-leading machine and power solutions, enabling a highly efficient and productive operation for its customers.
Mantrac approached KAIRO as a digital marketing partner to help expand its presence in West and East Africa.
Insight & Strategy
Using training webinars to provide value and insight on how to best utilize these complex machines, we engaged customers in seven African countries (Ghana, Nigeria, Kenya, Liberia, Uganda, Sierra Leone), while creating a lookalike audience to expand our reach and push sales.
