Khazna

Results. Driven by Intelligence & Creativity

KhaznaadminMay 30, 2021November 1, 2021

Khazna

Introduce Khazna to HR & top management in large companies

Khazna, a leading mobile financial service Egyptian company, partners with companies & institutions to provide alternative financial solutions

Client

Khazna

Industry

Finance

Services

Performance Digital Media Planing & Buying

khazna_1

The Challenge

Khazna approached Kairo to help them increase the brand awareness to HR & top management in large companies thus generate leads

Insight & Strategy

Using Facebook and Instagram's core target audiences, we reached over 200K online users who work in HR positions or top management for corporate companies. We created an A/B tasting using two different types of ads (video & static images) to understand which type of ads will perform better.

Reaching our target on LinkedIn by sending in-mail and using the sponsored updates helped us increase the awareness around Khazna, thus generating a high number of leads.

khazna_2

Results

Reach Top Management and decision-makers in Large Companies.

Creating an A/B testing to test deferent designs to a particular target audience was a powerful strategy to understand what our core target audience interacts with and have a positive impact on the campaign performance.

+3X

increase in the number of leads compared to the industry average.

-75%

Decrease In The Cost Per Lead Compared To The Industry Average.