of the Legend’s
Life on Twitter
We live in an age where the use of social media data is
controversial with endless debates about privacy,
transparency, and surveillance.
In this study our attempt is to use social data to tell the story
of a star who inspired millions, and perhaps reveal a side
that humanizes data to a certain level.
This study looks at 2.4 million tweets, replies and retweets
mentioning Salah’s official Twitter handle @MoSalah from
March 2014 to December 2019. We collected the data using
CrowdAnalyzer, and used their Arabic NLP capabilities for
analysis. Other data points were assessed and analyzed by
Kairo’s Research & Analytics team to offer the level of
insight shown below.
Scroll through the below interactive data visualization journey of
the legendary Mo Salah from the day he joined Twitter until today.
2 goals vs.
Arsenal & Stock
1st match with
Fiorentina & 1st goal
Wonder goal vs.
On loan to Roma
& first match with Roma
Fiorentina files breach
of contract & 1st goal
Substituted for Totti
(Totti’s final match)
Named Player of
Roma buys Salah
& 1st goal of season
2nd place in ACN
Signs with Liverpool
Scores penalty against
Congo taking Egypt to
the World Cup
1st match 1st goal & 1st
goal at Champions League,
Anfield stadium & famous
goal vs. Arsenal
Goal vs. Chelsea
not celebrated due to
Sinai mosque attack
African Player of
Player of the Year
4 goals vs. Watford
Awarded PL Golden
Boot & PL all-time scorer
& injured at the end of PL
Awarded PFA Players’
Player of the Year &
famous goal vs. Man City
& 2 goals vs. Roma
deal with Liverpool
3rd at UEFA “The Best”
& awarded PUSKAS
Men’s Player of
50th goal with Liverpool,
being the fastest person
to reach 50 with Liverpool
(in 65 matches)
Scores hat-trick vs.
Bournemouth & goal vs.
Napoli (takes Liverpool
to 16th round)
Awarded 2nd PL
Scores & wins against
Tottenham in Champions
Scores last penalty
shoot out vs. Chelsea,
wins UEFA Super Cup
Named GQ Middle
East Man of the Year
Reference: Aggregated total engagement received on @MoSalah’s personal tweets & replies totaling 1,203 tweets.
Life events based on one-on-one interviews with Mo Salah fans. 01/03/2014 – 30/11/2019. Source: CrowdAnalyzer
Mo continued to redefne expectations by taking a
second consecutive Golden Boot home for his daughter
Makkah to play with, winning and scoring in the
Champions League final and being on TIME’s 100 list.
Of course the biggest activity to date on his Twitter
was when he won the Champions League Title.
Salah’s best performing tweet ever was when he
posted a meme video showing Salah and Mane -
both heads on children bodies - running towards
each other after Mane’s outburst in Liverpool’s
game against Burnley.
2018 was a tremendous year for Mo Salah. He
won almost everything that he was nominated
for, and his Twitter activity mirrored the tonnage
of milestones he achieved. He broke the Premiere
League all-time scoring record, won his frst
Golden Boot, and bagged the PFA Players’ Player
of the Year award.
His second best performing tweet ever was that
year, and it was a sad one. He posted it after he
was injured in the Champions League final and
was subbed, and Liverpool ultimately lost.
Mo started 2017 strong, reaching the ACN
final with the Egyptian national team, but sadly
losing the fnal. He then went on to sign for
Liverpool FC, and if you are here, you kind of
know the rest.
Biggest Twitter activity spikes that year was
when he won BBC African Player of the Year.
Another was when he qualified with the
Egyptian National team to the World Cup after
29 years of absence. Of course, he scored the
winning goal from the spot.
2016 was a good year for Mo Salah. It is when
he started to leave his mark with AS Roma by
being instrumental to the team’s way of play in
Serie A and their Champions League campaigns.
In early 2015, Mo Salah went on a loan spell in
Fiorentina taking Serie A by storm. That resulted
in AS Roma taking interest in the young Egyptian
which led to another loan spell that eventually
led to a permanent move by late 2016.
His Twitter saw a few spikes when he played his
first match for Fiorentina and when he scored
his wonder goal against Juventus.
While Mo Salah’s Twitter activity was just
beginning, his activity on the field was noted by
the lot. One of the people that took interest in
his activities was Jose Mourinho - Chelsea’s
coach at the time - who liked the young Egyptian
when he later scored twice against Mourinho’s
Chelsea in the Champions League while playing
How Has Engagement On
Mo Salah Grown Over the Years?
What is Mohamed
Salah’s Persona on Twitter?
Salah always makes sure to be supportive
of other footballers and athletes, which is
a refection of his truly nice personality.
Engagement with fans is welcomed by Mo.
He answers some of their questions when
he is not busy training, and sometimes just
simply replies to the tweets that ask him
for a response.
The Egyptian King shows gratitude and
appreciation when it is due. 15% of all his
replies were to people that wished him
well, praised him or even just said hi.
Almost two thirds of all replies made by Mo
were a clear reflection his funny personality,
whether he is joking around with the British
Ambassador or joking around with random
users on Twitter talking about him.
The Egyptian King is no stranger to being the
focus of the news cycle, so he only interacts
with the news when he is being congratulated
or when the news needs some correcting.
Mo does not mind openly sharing some of
Mo is a spiritual guy, when the
opportunity presents itself, he does
not mind sharing some spirituality.
Mar 31 2015
Apr 4 2015