Stemming from our belief that any successful marketing initiative must be grounded in a true understanding of the customer, we leverage the continuous capture of customers’ perceptions, behaviours, and mundane everyday thoughts by social networks which is transforming businesses’ ability to conduct real-time research. We partner with the best in the social listening, online panels and digital research industries. By tapping into the wealth of social data, we utilize natural language processing (NLP) and AI to analyze social conversations and uncover deep insights and human truths while always remaining GDPR compliant. Our researchers and analysts combine different research approaches including digital ethnography, customer journey mapping, and deliver insightful and actionable customised reports, including brand audits, competitor analysis and industry trends.
With today's customer journey becoming more complex and non-linear, the ever-increasing touchpoints make it easy to fall in the trap of bombarding the customer with endless messages. We set strategies that help companies engage with customers in critical touchpoints, delivering experiences that are both useful and relevant - with the core belief that innovations can take place within all stages of the journey.
Effective communication is not simply in messaging, but in media neutral ideas that provide business solutions. We translate strategy into culturally-relevant communication ideas that respect the ‘Zeitgeist’ but challenge the status quo. The result is authentic content that is shareable within medium and across platform.
Our design thinking comes through when research, and strategy are intertwined. We immerse ourselves in your business which allows us to see the problems you are facing, as our problems, then find the best ways to address them. We create exquisite design experiences for people to interact with, share, and to make their lives better - while delivering results for the brand’s growth. Our designers, are not just graphic designers, they are thinkers, doers, tech geeks, spatial designers, product designers.
To successfully navigate through today’s dynamic and ever-changing digital media landscape a marriage between technology, data, and creativity is necessary. We start with deep consumer insights to create effective and innovative media strategies. Our digital media team blends search, SEM, programmatic and social, while continuously exploring new solutions and utilizing data-driven tools to drive results from our clients’ digital media investments.
Whether it is for a film, a technology app, or a design solution, we produce both in-house and collaborate with the best in the industry to translate ideas and concepts into world-class executions.