Results. Driven by Intelligence & Creativity

With banks, telcos, the government, and a growing number of fintech startups creating new and innovative payment solutions, we asked ourselves How does the push towards a cashless economy resonate with the Egyptian consumer? And how can social data help us understand sentiment and pain points?

What insights can Instagram help us uncover into differences and similarities between different communities across the Egyptian North Coast?

In light of the recent online wave aimed at publicly exposing and shaming harassers, we asked ourselves: what has lead to this online movement and how does it translate on social media?

Forced into quarantine, most of us are appreciating the little things we took for granted in what feels like a past life. Now that things are slowly opening up; We asked ourselves what can social data tell us about what people in Egypt, Saudi Arabia, and the United Arab Emirates miss the most?

As the whole world is longing to go back to normal, we’re faced with the reality that we need to adapt to a new normal. What does this new normal mean? And how are people talking about it online?