Results. Driven by Intelligence & Creativity

SHAVE-CODE
The World's Most Kissing Nation

2015
SHAVE-CODE

This Cannes Lions finalist to promote a new shaving cream came out of a brief for tactical and in-store branding. When launching a new shaving cream into a market dominated by one big player, this piece of communication had to be as insightful as possible to cut through the before and after shaving cream ad format that has dominated the market for so long. We launched on digital with no media spend and made 700k views in the matter of days prompting the client to air it on TV in a very limited capacity. This campaign is now instantly recognizable and is a clear example of how insightful work propels brands.