Results. Driven by Intelligence & Creativity

Lipton EXTRA STRONG
The Tea Professionals

"حريفة الشاي"

2016
Lipton EXTRA STRONG

Lipton the global tea brand wanted to tap into the local cafes market with its extra strong tea. The challenge was to infuse a local taste into a global brand and flip the conversation about the brand. Negative sentiment around the brand on social media shifted completely after the campaign was launched increasing engagement ten-fold.